Name: Brainguru Technologies
Address: B-04, A-37, A-Block, Sector-63, Noida, 201301, IN
Telephone: +91-8010010000

Instagram Drives Fastest Growth Across Social Networks

As compare to the user bases of the 5 social networks, eMarketer found that Instagram use is driving the user growth faster on social networks over the last couple years, while an increase in number of senior citizens are joining Facebook, as it is flagging the way for the rise in online advertisements.

Why Younger Users Are Migrating Away From Facebook

This trend has already been going on for a few years, as the key age group social media users migrate to mobile platforms and networks that have more specialized flavors, encompassing everything including communication via photos, instant messaging, group and video chats, and don’t have an older crowd. This is because the older age group people like parents saturate Facebook, that’s why the younger age group like 18-24 are shifting to alternative platforms. Information that people choose to publish on Facebook has generally been spoiled because of the breakdown in privacy barriers, as parents or family members want them to post about their lives.

Social Media Usage Breakdown by Age Group

The market research firm predicts the future of social media users in the platform of Facebook, Twitter, Instagram and Pinterest –

18-24 Age Group – This group is the most active demographic on Twitter, while there Facebook share will decrease slightly. Next year, they’ll be even more, as the researcher believes that so-called native ads like Twitter’s tweet will lead growth.

25-34 Age Group – This group has the highest usage of Facebook platform, which is amazingly driven by them.

35-44 Age Group – This age group is socially and mostly active on Pinterest.

45-54 Age Group – This group has a moderate presence socially and use of all five platforms will increase at about the same rate, although it falls significantly less than that of 35-44 years old.

55-64 Age Group – Some percentage of this age group is the least active on all networks and some are acitve on Twitter, Pinterest, and Instagram, but maximum are active on Facebook.

65+ Age Group – Facebook is the most preferred platform for this age group and they are most engaged with Facebook, compare to all users.

Growing Opportunities in Social Media Advertising

Of course, Instagram now-a-days is more advertising-friendly; but it’s only been made available to select brand partners, with the rollout of a suite of business tools aimed at brands only. Till the end of the year 2015, we expect to see geo-targeted/local advertising campaign options to small and mid-sized businesses like retail, dining, and entertainment sectors.