ROLE OF SEO IN DIGITAL MARKETING WORLD

If you are looking for a website related to dietary food and you put some keywords in the search bar and you get some relevant and good websites well that means you meet a company through Internet and that company marketing its products and services and you click to the link of that company website which was shown to you on the top of primarily search results through a way called SEO.

SEO stands for SEARCH ENGINE OPTIMAZATION. It basically means some strategies or tactics to increase the number of visitors to a website by obtaining high ranking placement in the search results. In digital marketing SEO is an integral part of it. On the other hand digital marketing means marketing of your product and services through Internet or any other digital medium. Without SEO it will be really difficult for you to market your product and services on any digital medium. 



There are no. Of ways a brand can use digital marketing to benefit their marketing efforts. It is facilitated by multiple channels like search engine optimization (seo), affiliate marketing, display advertising, social media marketing, video advertising and much more. 

As In online marketing SEO keeps the awareness of your brand among the target audience of that particular company. If you have build your website and you want to market it online through various search engines and you want to keep it on primarily search results where web pages and other video content are shown in that area you need the help of SEO.

In order to build a successful and market your company in the right way in this competitive environment you first need to know your consumers needs and then take your product or services to fulfill that need and satisfy your customers. In this digital arena everyone is shifting towards online platform for a better services and better products. 

All this can happen if you are giving and marketing through right way and bringing customer to your product and service through different online portals.
In today’s date many company do SEO to promote and build their brand products and services awareness among the consumers.
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