Facebook Follows Google Footsteps And Tracks Users To Understand Behavior

Facebook
has
officially
announce
that
it
will
track
your
web-browsing
data
on
Facebook.
The
company
has
found
new
intrusive
ways
to
exploit
your
personal
information
from
outside
the
network
for
targeted
advertising.
The
company
will
now
use
information
from
your
web
browsing
history
to
target
and
serve
more
relevant
ads.
Facebook
follows
Google
footsteps
and
is
allowing
users
to
see
why
they
are
being
shown
certain
ads
and
Facebook
wants
to
leverage
its
understanding
of
your
user
behavior
to
serve
you
more
advertisement
targeting.
The
company
has
portrayed
the
changes
in
a
more
positive
light
for
advertisers,
by
collecting
data
to
help
target
advertising
better.
It
is
using
your
likes
and
posts
on
Facebook
to
target
ads
to
you
already.
It
will
track
you
across
any
website
you
visit,
digg
into
your
cookies,
data
sent
from
websites
and
stored
in
a
user’s
browser
to
help
record
their
browsing
activity,
as
long
as
the
site
has
a
like
button,
a
Facebook
login,
or
any
Facebook
code.
It
will
also
track
your
reading
habits,
whether
you
are
logged
in
or
not
or
click
on
the
LIKE
button
on
the
site.
Acxiom
and
Datalogix,
the
big
data
brokers,
manages
the
raw
data
to
develop
profiles
of
users,
which
are
then
provided
to
advertisers.
This
can
gain
a
tremendous
success
for
Facebook,
as
Google
earned
US
$
13
billion
off
of
data-based
targeting,
then
Facebook
might
gain
a
huge
success
in
this
growing
market.
Brainguru
Technologies,
the
leading
SEO
Company
in
Noida
,
is
looking
forward
to
see
that
the
Facebook
will
be
able
to
boost
the
effectiveness
and
control
over
ads
for
advertisers
and
help
target
ad
vertising
better.

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