Landing pages are known by many names, “lead capture page” or a “lander” and even a “conversion page.” These are really all the same thing and when put in plain terms a landing page is a single web page that appears in response to clicking on a search result or online advertisement.
A Good Landing Page Should:
Pin-point a single subject and display direct sales copy that is in line and relates to the previous web page the user was on prior to landing. The page should also include design elements from the previous page, similar content, and keywords.
Why Use Landing Pages and How?
Landing pages can be used for any internet marketing effort, however they are most commonly seen when linked to social media, email campaigns, or online ads. The goal of a landing page is to increase conversions, and get more customer/sales leads.
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