Social media have proved more operational than traditional media outlets in persuading public opinion. It is playing a vital role in electoral politics and that the impact will take some time to be felt. It is used cleverly by politicians and surely put an effect on the urban middle class, which in turn has the potential to influence the voting pattern. The social media platforms used especially are Facebook, Twitter, YouTube and many more.SMO Company In India 2013 was released by Internet and Mobile Association Of India (IAMAI) and IMRB. The number of social media in urban India has reached to 86 million in October this year and 91 million by the end of this year. Political parties have attributed around 2%-5% of their election budgets for social media.
The Election Commission of India bought the number of desirable voters, whether they are young men or non-working people whose affiliation towards social media is high. It turns out to be a vote swing over from 4% in 24 states, where Internet users are in large numbers. 160 Lok Sabha constituencies are likely to be influenced by social media, out of 543, while another 67 will see a moderate impact during the general elections scheduled for 2014.
BJP’s prime ministerial candidate Narendra Modi and Congress vice president Rahul Gandhi are the two most-searched politicians, according to Google India-TNS’s researching.
To allow a significant increase in profits, the politicians or political parties use social media sites. Social media has become an important medium of conversation, whether it manipulate voters to get them over to the polling booth or not. However, it is surely increasing in the country and therefore gaining investments from all the parties.