Google
is a highly renowned full text search engine consisting of several
algorithms performing their own specific tasks. The algorithms are
major weapons of Google and are updated suddenly without any prior
notification. Recently, a big hit to SEO Industry is an update of
Penguin 2.1 Spam-Filtering Algorithm on October 4, 2013. Penguin 2.1
is a second-generation algorithm.
The
main motive of this update was to filter and control the spamming
work-taking place at a huge amount in current scenario. The result of
this update was that it affected around 1% of queries.
Quick
Look at Previous Updates
- Penguin 1 on April 24,2012
- Penguin 2 on May 26,2012
- Penguin 3 on October 5,2012
- Penguin 4 on May 22,2013
- Penguin 5 on October 4,2013
Benefits
of Updates
- No Spamming
- Keyword Stuffing
- Keyword Cloaking
- Duplicate Content
Penguin
2.1 is an important tool to prevent from Black Hat SEO Practice. All
these updates are becoming a mandatory part to put forward the White
Hat SEO. Penguin – Being a crucial part of Google’s search
algorithm always laid emphasis on spamming and has a close
examination of sites.
An
important activity to get recover from Penguin hit is to remove all
unwanted or bad links through Webmaster's Disavow Tool.
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