Latest Penguin 2.1 Update – A Big Hit to SEO Industry

Google is a highly renowned full text search engine consisting of several algorithms performing their own specific tasks. The algorithms are major weapons of Google and are updated suddenly without any prior notification. Recently, a big hit to SEO Industry is an update of Penguin 2.1 Spam-Filtering Algorithm on October 4, 2013. Penguin 2.1 is a second-generation algorithm.

The main motive of this update was to filter and control the spamming work-taking place at a huge amount in current scenario. The result of this update was that it affected around 1% of queries.

Quick Look at Previous Updates

  • Penguin 1 on April 24,2012
  • Penguin 2 on May 26,2012
  • Penguin 3 on October 5,2012
  • Penguin 4 on May 22,2013
  • Penguin 5 on October 4,2013
Benefits of Updates
  • No Spamming
  • Keyword Stuffing
  • Keyword Cloaking
  • Duplicate Content

Penguin 2.1 is an important tool to prevent from Black Hat SEO Practice. All these updates are becoming a mandatory part to put forward the White Hat SEO. Penguin – Being a crucial part of Google’s search algorithm always laid emphasis on spamming and has a close examination of sites.

An important activity to get recover from Penguin hit is to remove all unwanted or bad links through Webmaster's Disavow Tool.

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