The failure of SEO in Digital Marketing Industry has been going for a while. Some marketers and bloggers talk about the imminent death of SEO in the digital world, which is really the Traditional SEO. Google Algorithm updates and advanced AI (Artificial Intelligence) has forced to the smartening of Google crawlers which no more judge contents on the basis of keyword density but on the high-quality content of the topic.
Traditional SEO
If we talk about Traditional SEO, then Yes, it is dead! Now you will not have to follow the step by step instructions to enhance the website, creating content with keywords, creating backlinks etc. All these techniques for optimizing the website worked in the past, but with the update of Penguin 4.0, all the SEO techniques have become out-dated. Now the new and advanced version of SEO has taken birth which is much more beneficial for the website optimization.
Advanced SEO
Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making a neural suggestion similar to human brain. It is for the customer to judge a website that it is good or not, but the role of Google crawler comes first into the equation. It separates high-quality content from non-relevant content stuffed with the keyword. The old SEO techniques such as backlinks and keywords are no longer going to help your website to appear it to the first page of search engines and it also matters that how much you understand your target market!
Understanding your market is one of the major things in On-Page optimization and quality link building. Besides all these, properly written and value-added content is the top hallmark of top digital marketing agencies.
The SEO is growing and digital marketing experts further evolve to stay ahead of the competition. Now each digital marketing company seeking to modify their SEO marketing strategies with the improvement in technology.
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