Digital marketing has evolved rapidly since this article was first published. Today, businesses need data-driven strategies to stay competitive.
Data traffic in India will zoom five-fold to 7 GB per month active smartphone by 2021, according to global study.
- Smartphone subscriptions to
increase fourfold to 810 rn by 2021.
- 16%of India’s population had a
smartphone at the end of 2015, against44t globally.
- WhatsApp Messenger is the top
mobile app in terms of the No. of Indianconsumers, followed by
Google
Search and YouTube.
- 50% of smartphone users stream
musk on mobile apps every week.
- The file shaing app Xender is the
top mobile app by average monthly data usage, followed by
file-sharing app SHAREit and the YouTube video-sharing app.
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