Everyone
talks about Social Media, as it has penetrated every aspect of our
lives and changed the way we communicate with each other.
A
brand is a business’s livelihood and customer are the medium to
earn that livelihood. If your customer service or brand reputation is
lesser, then no matter how close minded a business owner you are, if
your customer is not happy with you then his/her frustration will
give pressure on your business to service customer properly. Unhappy
customers can take you down the road from where you have started, so
when it comes to consumers' sentiments, then specific complaints are
equally declarative. A bad feedback on the social media can damage
your brand reputation, so it's important to create a positive
reputation among your customers.
Let’s
say
that
a
company
should
not
lie
to
their
customers
and
if
the
customers
are
being
lied
to
by
the
company,
they
will
tell
each
other
about
your
poor
service,
which
will
create
a
bad
impression
for
your
company.
Take
the
example
of
Flipkart's
recent
case,
where
they
followed
an
impression
on
social
media
over
the
much-hyped
flash
sale
and
stated
to
sell
a
wide
variety
of
products
that
started
at
8am
with
some
limited
time,
limited
stock
and
partner
offers
with
good
discounts
but
resulted
into
disappointed
customers
as
they
got
no
email
or
SMS
confirmation
for
order
placed,
sadly
inadequate
stock
leading
to
order
cancellations.
In
some
cases,
prices
being
raised
up
before
they
were
discounted,
which
resulted
in
complaints
of
experiencing
continual website
outages.
Sachin
Bansal,
the
CEO
of
Flipkart,
has also apologized to
the
customers
for
the
slip-ups
during
Flipkart's
flash
sale,
which
ended
into
customers'
disappointment
with
the
company's
preparation
for
the
sales
event
and
he
makes
sure
that
it
will
not
happen
again
in
future.
They should
take
proper
steps
to
reduce
the
high
impact
of
the
failure
and
should
gain
their
reputation
back.
This
shows that Social Media can make or break your company's reputation,
as today's customers have the power of social media, hence make them
HAPPY.
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