Social
Media – what came to your mind when you heard this word? Is social
media just about using it to connect with family and friends, the
answer is No, as it has revolutionized the way politicians used to
communicate with the public and the media. Things have changed
drastically as the Internet has become one of the essential parts of
our live. With the launch of Smartphone’s and apps, people are
enabled to be online anytime they want and get information whenever
they want.
Now one of
the most interesting things, which could affect the Lok Sabha
Elections, is the increasing number of mobile apps. There are a
number of mobile apps available which makes people to chat, video
conference, voice mail with their family and friends, but now
politicians are using for their own agenda to spread their message
effectively.
As in this
era all the politicians are tapping into the age of technology to
reach voters, the potential of such applications has been used both
for private as well as for group messaging as a way of increasing
voter support. Staying with politics, politicians are turning to the
popular cross-platform mobile messaging app i.e. WhatsApp to directly
connect with the voters. They are building on their presence through
WhatsApp as it is helping as an accelerator in conveying their
messages to the citizens. It has become the most effective means of
political campaigning and social networking tool for it.
Congress is
using apps likes Whatsapp and BBM to send messages to Indian citizens
through their WhatsApp numbers – With Congress (8398989898) and
Mission 272+ (7820078200) respectively, to highlight their
achievements. BJP are already contacting and promoting their stand to
increase user engagement to connect with the voters as well. They are
leaving no stone unturned to reach out to the Indian citizens through
WhatsApp and other social media to influence the Indian citizens. Now
we just have to see that will WhatsApp and other social media will be
the game changer in this coming Lok Sabha Elections.
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