Search Engine Yahoo Possibly Sold Today

According to media reports, US telecoms giant Verizon Communications is to buy Yahoo's search and advertising operations for $5bn (£3.8bn).

Over a possible deal, the two firms were reported to be in exclusive talks on Friday.

US Internet firm Yahoo announced in February that it was looking at "strategic alternatives" for its core Internet business.
Verizon declined to comment on the reports.

A formal announcement is expected before US markets open for trading on Monday.

Over the last few years Yahoo has struggled to keep up with the changing Internet advertising landscape, with some analysts arguing that it has failed to remain relevant in many of its core markets.

Marissa Mayer, Chief Executive, who took the helm in 2012, has made little progress in returning the company to profit.
Last week the firm reported a $440m loss in the second quarter, but said the board had made "great progress on strategic alternatives".
The reported price tag for the deal is well below the firm's $125bn market value.

"We expect any offer in the range of $5-plus billion should be accepted by the Yahoo board to bring the process to a close." BGC analyst, Colin Gillis.

Personalized Ads

To create a digital group capable of taking on the likes of Google and Facebook, the US telecoms giant is expected to merge Yahoo with AOL,
Verizon purchased AOL - another faded web star - in a $4.4bn bargain a year ago, which gave it responsibility for Huffington Post, Techcrunch, Engadget and different news locales.

In the blink of an eye a while later, Verizon reported it would begin consolidating information about its versatile system supporters - which is fixed to their handsets - with the following data effectively accumulated by AOL's destinations.
By doing so it said it could deliver more "personalized" ads.

Bid Battle

A large group of different firms was accounted for to be occupied with purchasing Yahoo's center Internet resources, including AT&T, a consortium upheld by fabulous financial specialist Warren Buffett and the proprietor of the Daily Mail.
The firm shortlisted about 10 potential buyers, in April.
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