Yellow is out, green is in for text ads in Google search results.
In April, Google users in many countries began seeing green “Ad” labels instead of yellow ones next to text ads in Google search results.
In the last week, more and more users have reported seeing the green labels. On Wednesday, Google confirmed with Search Engine Land that the switch is officially no longer a test and the green labels are rolling out to all users.
“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent.