Indian Ecommerce Business Sector Ready To Go With Mobile Only

eCommerce business marketing are predominant on high-speed in India. Current trend of mobile apps boost its necessity in eCommerce business. If you own a eCommerce business and have not developed your eCommerce apps, then you are losing a chance to grasp large number of consumers. You can take a big example of Indian leading e-commerce brand Myntra, Who shutting down their desktop site and now ready to go 'app only' from Today.

As you know Myntra, the online shopping site has decided to go with mobile app only from Today, 15th May, confirming months of speculation about the company’s expected move. The reason to move Myntra with 90% of its traffic and 70% of sales coming from the mobile platform.

“India is the third biggest country in terms of internet users in the world, with a highly social and mobile audience. 59% Indians who only access the internet via mobile devices. And it's the way going may become India, mobile-only internet country in the future,” said Sachin Bansal, Co-founder and CEO of Flipkart, as he explained the thought process behind Myntra’s strategic move.

It's the big sign in Indian e-Commerce business sector that mobile apps age started and now eCommerce market ready to go with Mobile apps Only. This move is based on the rapid expansion of smartphones and their immense penetration in our lives.

Don't Think - 'Going mobile-only doesn’t mean capturing less market'

When you will go to your business with mobile only then you shouldn't think going mobile-only mean capturing less market, because we all know that today is the mobile age. Going the route of a mobile-only product may seem like a bold step, it doesn’t mean capturing less market. The audiences are already using Uber or Ola apps to book a taxi, using Google Map app to look for directions and are engaging for a considerable time daily on social networks such as Facebook and Twitter. If you're going shutting down your website or with website and mobile both, in both condition you will get profit in business. It’s time more brands adapt to the changing user behaviour sooner rather than later, of course, based on the evolution of their own customer segment.

As a leading full service digital agency, Brainguru Technologies also agree with all changes in Indian eCommerce business, because our personal thinking is that consumers now spend more personal time on their mobile devices than on laptops or desktops, Apps quickly gain a lot of traction. Brainguru provides mobile apps services to our all clients' online retail business, full internet marketing and ecommerce operation services. We also growing our online business by creating engaging consumer experience, vibrant identities, outstanding mobile apps and creative concepts.
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