Advertising and generating a brand presence on Facebook has different advantage as it has to observe consumers in real time and requires a different approach than advertising on Google.
Facebook is so much in demand who has extended its knowledge of people's online behavior and now is gaining a fast evolving online marketing trend, while Google is still collecting about a third of the $140 billion Internet ad market in 2014, whereas Facebook over the past few years has doubled the Internet ad market, according to the research eMarketer.
Facebook is giving direct challenge to Google by dominating the online advertising business but Google could be readying a new ad strategy by unveiling a tool that allows marketers to determine when an ad delivered on one platform results in a purchase on another, as Google controls most of the ad search markets to take some of that spotlight off the search engine giant.
Facebook tends to get more traffic than Google because it sessions last much longer than a normal Google search session, which would make Facebook conquer Google in terms of value and building brand awareness.
As the battle of Facebook vs. Google rages on, it might be difficult for online advertisers to choose, but according to eMarketer, Google's share has dipped slightly over the past two years to 44.6 per cent while Facebook has grabbed 20 per cent of those revenues worldwide, up from just 5.9 per cent in 2012.
The world's biggest social network is well equipped to deliver targeted ads as it gives businesses a way to connect with users on a social, personal level in and intimate and friendly space, whereas Google is what people use when they are looking for something specific as it uses keywords for search queries to deliver ads related to those searches and often looking to make a purchase.