As Festival season is going across everybody is targeting Indian Customer
Is this trend ticking a Bomb for offline traders in India ?
Since last years Big Marketplace like Amazon, Flipkart and Snapdeal in India have taken a bigger market share as people find that they can get a much greater choice, find exactly what they need with great monetary offers, and get products delivered to their door with ease. So the traditional retailers need to evolve.
This is one major factor why major high street chains, as well as numerous small retailers, are struggling to remain on the high street. How can a retailer with hundreds of stores compete with a well-ranking e-commerce website with minimal overheads?
Traditional retailers could tap into the new marketplace and create an online presence, as well as relying on their local footfall for business.
Retailers need to learn more about their customers to find what they actually want and evolve their product offering, even getting local shoppers to send their offers through online media like eMailers and SMSes to their existing Customer
Some of Electronics brands ask Amazon India to offer moderate discounts during Diwali sale HTC said it will penalise any trade partners selling online. While it cannot stop anyone from selling in the online marketplaces