Google is partnering with Indian mobile makers to launch affordable smart-phones with Android One, in India on September 15, to increase Android's market and get middle class consumers hand set on the smart-phones. Google provides key hardware parts for the companies to use when building the devices and will push Android updates. The main objective of this is to create low-budget Android Smart-phones, which will be built by Micromax, Karbonn and Spice.
Android Chief Sundar Pichai said Pichai the “Android One program was part of an effort to reach 'the next billion people' with an Android device. In markets such as India feature phones still hold a majority of the market.”
The Android smart-phones will be soon ready to give the Indian consumers an affordable and feature rich phones that will have latest Android operating system. One of the first smart phone to be launched under this project will be Micromax which will have a 4.5 inch display, dual SIM support, MicroSD card support and FM radio and the costing will be starting below $100.
Neil Mawston, a UK-based analyst at Strategy Analytics has said "A major threat for Samsung is that Android One will accelerate the race to the bottom on smartphone pricing, Android One now makes Google a foe, not just a friend, for Samsung."
For Google, a strong comeback of Android One smart-phones will have access to the Internet in terms of apps support, Android OS updates and the smart-phones will be getting frequent updates, they are also planning to provide affordable telecom service packages with the smart-phones.
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