Google Inc. will soon be launching a new feature which will be shown only on smartphones that run on Google's Android software and will allow advertisers to run online ads that redirect users directly inside their installed mobile apps.
This new advertising feature is an effort by Google to let users skip through videos, in addition to Google search and keep up with users migrating to mobile devices and mobile apps, where they can spend most of their time inside apps, rather than surfing the Web. The ads could make life simpler for users, by letting them avoid clicking back and forth between web pages for restaurant reviews to online games.
Last year Google began to offer "deep linking" technology and now the new ads are based on the same technology that points to content inside an app rather than a Web page. Google has been experimenting with deep links in its organic search results to provide the same direct pathway into their apps from the search ads and display ads that they run on Google websites.
The ads may prove popular among AndroidAppDevelopmentCompany, as there’s demand for ads are increasing that can get consumers to re-launch their apps and increase engagement with their apps on small-screened mobile devices for generating good revenue from advertising can get benefit from it.
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