The Role Played By Social Media In Making Politicians Go Viral

Social Media has rapidly grown in importance especially in the life's of the politicians and has become an essential part of every candidate's plan to get into office. Social media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate traffic for citizen engagement in political life as it’s important for candidates to get connected with the public.

The West Bengal committee of the CPI(M) launched their official Facebook page and Twitter to used it as a tool to increase their significant role in the public sphere and for political agenda setting against the tech-savvy Trinamool Congress. Facebook or Twitter account has increasing in the number of political postings over the past few years, it has become a common medium for political campaigns to create social media sites or pages as part of their marketing strategy.
CPI(M), the State Secretary Biman Bose said, “campaigning through the social media platform is an effective way to interact with common people as the party can answer their queries and even accept substantial criticism in a positive and timely manner.” 
The party's National Spokesperson Derek O'Brien has more than 200,000 followers on Twitter and Trinamool Supremo Mamata Banerjee has more than 650,000 'likes' on Facebook. On the other side the party regularly-updates its website and accounts on Twitter and Facebook to pursue the voters.
Derek told PTI, "As a regional party, we are far ahead of all others in West Bengal in terms of digital outreach. We focus on 360 degree communication and stay in touch with people by using all available platforms for communication - from street meetings to posters, stage events to electronic and print media. And now it has stretched to social media platforms too. He also said that the party will roll out special election material on the social media platforms next week.”The presence of social media is spreading as we all are seeing that the politicians in India are relying more on social media and online political engagement is largely restricted to people already active in politics and on the Internet. The social media work as an accelerator in conveying messages to the public which made it gained the power to influence the public.
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